Design Thinking - Essay Example This paper is going to discuss design thinking in relation to Mr Porter, an online retail shop for menâ€™s clothing. Additionally the paper is going to survey the benefits of design thinking to Mr Porter as an online clothing shop. Finally, this paper is going to give illustrate how design thinking can be used to solve current problems and future problems in the design industry, specifically Mr Porter (AMBROSE & HARRIS, 2010). Description of the business organization (Mr Porter) Mr. Porter is an online based retail shop that sells menâ€™s clothing only. It was established in the year 2011 and is among the leading men retail online shopping stores globally. Mr. Porterâ€™s headquarters is based in London. The online company has three distribution points that is London, New York and Hong Kong. Employees at Mr. Porter serve customers via the internet using a service called net-a-porter under the website net-a-porter.com. Another website is the theoutnet.com which serves as a subsidiary branch. Apart from selling menâ€™s clothing online, Mr. ... In addition to this, Mr. Porter also do free returns collections and exchanges on customers orders. Finally, Mr. Porter is widely known for its exemplary customer care. The customer care team includes personal online shoppers group that guide customers while ordering and advice on trends and fashion tips (Howell (n.d.), 2013). Concept of design thinking (criteria/process) innovation as a store of opp for eve of new nad unexpected changes for Mr. porter Design thinking is made up of six steps. The diagram below illustrates in depth the steps in design thinking as a tool fro business Porter (AMBROSE & HARRIS, 2010). Understand Design thinking relies heavily on the understanding part. This is because without understanding a solution cannot be found. In this step research and interviews are conducted to gain further insight on the situation. This gives out the base how to solve the problem at hand. In the understanding part, Mr Porter can use expert advice from other leading brands like Givenchy, Alexander McQueen, dolce and Gabbana and many others. This is because they have probably experienced the same problems sometime in their businesses. Observe Observation is a key step in design thinking. This is because by watching a company or an individual can learn a lot. Understanding of the problem and observing how other leaders run their business cause empathy. Mr. Porter should take the virtue of empathy in order to walk in the shoes of the customers. This will enable them to move with the trends and remain relevant in the industry. Furthermore, empathy on Mr. Porterâ€™s side will boost sales in that empathy makes them creative enough to read the minds of the customers and give them what they want. This is in terms of convenience, prices,
Write something about yourself. No need to be fancy, just an overview.